State of Sonder

MJ Sonder

Build a life you don’t need to escape from.
Stories, routines, and the journey to becoming.

Enter the State

Studio

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Brand Campaign
& Strategy

From audience targeting to funnel structure, we help you build campaigns that are clear, intentional, and ready to perform.

Media Buying

Launch and scale campaigns across Meta (Facebook/Instagram) and TikTok, and other platforms with strategy-driven execution and performance tracking.

UGC &
Content Creation

High-converting visuals and storytelling designed to capture attention, build trust, and drive results.

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Big Ideas, Real Impact.

Big Ideas, Real Impact.

About

State of Sonder is a creative ecosystem rooted in the belief that life is always unfolding - and we are always becoming.

Sonder (n.): The realization that each random passerby is living a life as vivid and complex as your own — full of ambitions, routines, relationships, and struggles you may never know about.

At its core, State of Sonder exists to support individuals and brands in showing up more fully in their work, their message, and their presence in the world.

State of Sonder Studios is dedicated to building meaningful visuals and thoughtful strategy that feel aligned and intentional.

Through the studio, we collaborate with entrepreneurs, creatives, and organizations to shape:

Brand Identity | Ad Management | Campaign Strategy

Every project is approached with the same philosophy: create with purpose, build with intention, and maximize ROI.

MJ (aka Maya Jade) Sonder is the creative force behind the vision.

MJ founded State of Sonder as both a personal and professional expression - a platform that reflects the journey of becoming, and the courage it takes to evolve.

Thanks for being here.